Background:

West Coast Escrow is a full service settlement company in Southern California built on a tradition of excellence and guided by a spirit of integrity throughout all aspects of the closing process.

Involvement:

I designed their new logo to better represent and attract the audience in their region: high-end real estate buyers and sellers. The ornate, tile icon conveys a feeling of luxury with a slight nod to interior design establishing the industry West Coast Escrow serves. In establishing their brand identity, I used supportive materials to further explore elements from the icon to appeal towards their luxury market as well as showcasing West Coast Escrow as a trusted partner for every step in the real estate transaction.

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